Artist Marketing (during covid)


So many rules to selling oneself! I’ve been told to tease the product, which in this case is hand-painted greeting cards. Then I’m to hash tag the f…k out of every nuance and thought about the card (which for some reason to me is like eating spaghetti left handed in a tornado). Anyway, here is the tease progression for one card that’s on sales.penzart.com

Just a hint of what’s going on
bit more info.
final product….

Send Love Letters – Don’t Wait


I am spending glorious time in the studio making mixed media cards and I can’t stop! Consequently I need to get rid of them…don’t I? My little card shelf is full!

I have a new sales site where they are mostly all listed. penzart.square.site

These are a few new ones but as you can see I’ve kind of gotten into it.

Send someone a love you letter! Then tell them to wear a mask so you can continue to love them! Support the USPS before it’s too late!

Art, Books, Art!


Great Falls Va. has a community of artists and crafts people. My table will have hand-painted cards, all my kids books (five now and counting) watercolors and a few mixed-media/embroideries (sounds complicated but it works!) Here is an example:

Love to see you there if you’re in the area. Not sure which building I’ll be in but enjoy it all!!

Beasties of Burden


Framing my watercolors and embroideries has become too expensive. I can’t seem to sell everything either, so I’m left with a lot of framed pieces with no home. I thought of a way around this problem and still be able to continue doing my stitching. That would be with my little flying moths and birds which I’ve shown in previous posts. However, I felt like they needed a purpose or a story. This is what I came up with, as a small tag that would come with the critter:

Beastie of BurdenOttomanGuy9978

When my children where little and didn’t feel well, I would tell them to give their sore throats and tummy aches to Henry. He was a puppet that hung from the ceiling. They imagined their illness, no matter what it was, all balled up in an imaginary sack. Then they would give that bundle to Henry. He would fly their burdens to a distant place where illness and worry would turn to dust and disappear. My Beasties of Burden are just like Henry and come in all shapes and sizes. They are sure to fly your troubles away! They actually work beautifully for adults as well as children. All it takes is a few minutes and a little imagination.

MothaWashington9966Okay, thoughts? Are there any marketing people out there that would like to give an artist some free advice? Even if the advice is to stop trying to be an artist…I can take it…really.

From Last Entry


The giant moth in the last entry became Motha Stewart and thus began the series. Included are Motha Washington, Mothachussetts and so on….They’re on my website http://www.penzart.com. However, because it ’tis the season or soon to be, we have Merry Christmoth!

MerryChristmoth

A Great Art Show Was Had By All


What a fun weekend!!!

The weather was spectacular, the artists were all happy and full of life and the shoppers/guests were talkative. The music Sunday night on the village green was funky blues which made people even cheerier. I was dead exhausted from an early call Sunday morning but it didn’t matter! It was so stunningly beautiful outside. I did okay in sales…sold four pieces, that’s pretty good but  more than that I had a lot of encouragement and favorable attention from the other artists! That was like pure gold – peer acceptance and approval – wow!! Continue reading

My Best Worst Piece


Just playing around….not great art but my statement. Hopefully nature will take over. Can you tell that’s a snake?

Garden of Eden

Missing a Fairy


What’s missing? I think it needs a fairy…I have to look at it some more….The right side is just too stark…hmmm….

Fairies Garden

Jean Therapy – Necessary Embellishment


Trying to save my poor old jeans…they may not make it for much longer.

Saving my Jeans

Necessary embellishment

Sold Pieces…


…and the opening isn’t for another two weeks. I hope that’s a good omen. The two that sold are small ones I hope I didn’t over price the larger ones. I had some help from two different friends with the prices. One is an artist/photographer and has done a lot of show with the local art group and the other a friend that buys a lot of art. Interestingly they came up with the exact same prices (unbeknownst to other). Hopefully that means that the prices are fair. The framing ads so much but I don’t have pictures with that yet. This is one that sold, I don’t have a picture of the other….

Patch (6)

Going With Purple


Couldn’t resit the purple denim for the background.

White Peacock

image size 8″x10″:

WhitePeacock

 Snow Day

Snow Day